A lookbook is like a fashion catalog without the prices and wordy specifications. It consists of styled images of a brand's collection. It acts as a "visual guide", so a brand can showcase their story behind their collection. This is a way to attract the public and draw attention to a brand's new seasonal collection. It gives consumers inspiration on upcoming trends and a new way to style their wardrobe. In addition, it allows brands to stand out and differentiate themselves from their competitors.
One lookbook that stood out to me was Louis Vuitton's Pre-Fall 2020 Lookbook. It was so creative and well thought out! The purpose behind this collection and lookbook was to feature the future of fashion through a time traveling narrative. The creative director of Louis Vuitton, Nicolas Ghesquière, pooled together his obsession with sci-fi and love for fashion. Each image features a star and behind them is a book cover/film poster of imagined horror and sci-fi novels, or B movies. The poster/covers already tell the story of the Louis Vuitton look that is styled in the image. Ghesquière states, "It’s such a great symbol for me to use a fiction and incorporate it into an outfit. I thought, what’s the reverse? To use the fiction as the illustration of the fashion." (Vogue.com).
I absolutely loved this lookbook. The covers allow the looks to stand out even more and tells a story just like a book or movie. Fashion just might be the new media. I don't even like sci-fi that much but the creativity of this lookbook makes me want to purchase the whole collection for my closet. It gave me inspiration of how I want to switch up my outfits a little bit.
Louis Vuitton Pre-Fall 2020 Look-book
Just a few of my faves from the collection!!
To view them all, check out WWD and Vogue.